< newdomains.org Conference, 26-27 September, 2011 - Munich Germany
30.08.2011 15:20 Age: 7 yrs
By: cdr

eco Roadshow New gTLDs in September, 2011 - Berlin & Cologne

registry.net Educates Marketers on How Marketing and New Marketplaces Will Be Formed with New gTLDs


26 August, 2011— Munich, Germany

.registry.net COO, Peter Hupfauer will introduce marketing ideas and concepts for effectively launching and using new gTLDs. These ideas will be shared during a presentations at the Eco Workshop, “New Market Chances and Marketing Chances with gTLDs” in Berlin, Frankfurt and Cologne, respectively.

Earlier this year ICANN released approval for companies and brands to propose and apply for gTLDs associated with particular interests or business sectors. While hundreds of new extensions will be created, most of them will likely fall under the categories of Brands, Company Names, Geographical or Regional Names and generic terms. Anticipating and planning how this new tool will be used to enhance or create new marketing opportunity is the first step in this exciting technology development.

“This is a wonderful chance to educate marketers about how the new gTLDs will create opportunity, brand awareness and new marketing channels.” said Peter Hupfauer of registry.net. “We encourage marketers to consider how this new Internet innovation will open alternative marketing approaches.”

Earlier this year ICANN released approval for companies and brands to propose and apply for gTLDs associated with particular interests or business sectors. While hundreds of new extensions will be created, most of them will likely fall under the categories of Brands, Company Names, Geographical or Regional Names and generic terms.

In this workshop, various case studies will be discussed, specifically addressing marketing opportunities and limitations within the formation of ones own domain name.  Some of the topics to be covered at this workshop will answer the questions: Should domains be offered to clients as well as for internal usage? How does the new gTLDs create consumer confidence?

Marketers and companies considering ICANN the application process to obtain a new gTLD, registry.net is ready to assist those companies beginning with the application process and to support their registry when their TLD is approved.

For International media information, please contact Caroline Dreier at cdr@internetwire.de


--About registry.net
With over 15 years experience, registry.net is a company within the InterNetWire Communications Group GmbH, and is one of the largest registrars in Germany, landing in the top 50 ICANN registrars worldwide. Through InterNetWire Communications, registry.net is fully accredited by ICANN and numerous other TLDs as well as one of the largest DENIC members. Visit us at www.registry.net

registry.net was nominated in 2011 for "Best Registrar" by the ecoAwards and awarded the "Top Three Best Registry Services"

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