New gTLDs Are Changing the Internet
The Internet is evolving! With the approval of the new gTLDs (Generic Top Level Domains) by ICANN in June 2011, the entire playing field of the Internet is changing. ICANN believes that the introduction of gTLDs will liberalise the global level domains and create a more robust Internet experience.
New gTLDs may appear in any form, from generic terms (.sport) to specific trademarked corporate brands (.burgerking). Approved applicants operating the new gTLDs will manage the gTLDs as domain name registrars, just as registries today manage the .com extension and other existing gTLDs. Opening the door to a whole new dimension for ownership of domain names within the gTLD. Consider one potential concept that can make ownership of a domain available to the public or possibly define ownership specifically to a company or members of an interest group.
While the total benefits are not known, it can be said that having the new gTLDs will impact the Internet on an even greater level than any other innovation of the Internet before, barring the actual inception of www.
Registry.net has been working with Brands and companies to help with the registrations services and organise their internal Operations and IT teams resulting in a successful launch of their applications for gTLDs. As an accredited and recognised expert in their field, registry.net is prepared to help your Brand navigate the application channels in an intelligent and efficient process.
Why Get Your Own gTLD?
gTLDs will be available to any organisation that can meet the application and evaluation criteria. Most commonly expected to apply for the new gTLDs will be Brands (.apple), companies & trademark owners (.mcdonalds) and organisations (.redcross). Additionally, geographical areas like cities (.berlin) and languages using characters other than English (Cyrillic, Chinese, Arabic, et al.) will be able to apply for gTLDs.
With the induction of the new gTLDs will come a new sense of creativity regarding Brands and how they are shaped. In turn, these Brands will shape the way that the Internet is viewed, creating new business opportunities and revenue. This will cause giants in the Internet industry to make room for more contenders and, may or may not impact the search engine niche, but will certainly create a whole new dimension in the way that information on Internet is managed, viewed and utilized.
Consider that Brands like Facebook and Google+ have revolutionised the way that people connect and share ideas and information via a word of mouth scale. This has been an important adaptation to the Internet. Imagine if large networking sites actually had the opportunity to use their own exclusive gTLD. What would that mean? It would mean that these sites could actually create their own email addresses and share them with members, literally creating their own exclusive community. It would mean that they could secure their sites so there would be more protection from scams or counterfeiting of their sites. The possibilities are endless.
The application process is a complicated one and should be started as soon as your Brand or organisation is certain that they would like to apply for a gTLD. registry.net works with Brands, companies and organisations to help coordinate the registration process, as well as Operations and IT teams to successfully launch their applications for gTLDs. registry.net is an accredited and recognised expert in their field, prepared to work with you as you enter this new and exciting development for your Brand.